For Growing Healthcare Brands
Fractional CMO Leadership and
Marketing Strategies
We step in with the structure and direction that growing practices need when DIY marketing gives way to a strategy built for scale.
You know it's time for a Fractional CMO when...
You’ve managed by doing, now you need a plan.
You’ve grown your practices with tactics that carried you for a while. Now, you want a strategy that scales patient acquisition and retention with precision.
Marketing spend feels like guesswork.
You’re investing time and money, and you want decisions rooted in insights rather than guessing.
You sense a growth ceiling.
Visits and referrals feel steady, but you know there’s untapped demand. You want a roadmap to expand reach in a different way.
Your team is stretched between strategy and execution.
Your staff is capable and dedicated, but they are juggling urgent tasks and need strategic marketing direction.
You want measurable marketing outcomes.
You want to connect your marketing to measurable outcomes like new patients, appointment volume, and patient lifetime value.
You’re ready for marketing leadership that moves the needle.
You want experienced guidance that supports your team and gives you confidence to invest where it counts.
Meet The Founder
Leecy Chiles
Hi, I’m Leecy. I’m a healthcare marketing leader with 15+ years of experience, including a decade as a marketing leader within a Fortune 100 healthcare system.
Today, I work as a fractional CMO for healthcare organizations, companies, and practices, helping leaders bring focus, set smart priorities, and build marketing that supports long-term business growth.
Marketing Power Hour
Fast-impact guidance to break through your current challenge and walk away with a clear next step.
Who It’s For
This is perfect if you’re stuck on a particular marketing roadblock, want clarity on a campaign idea, or need feedback on an existing plan.
What You’ll Get
• 60-minute live strategy session focused on your most pressing question
• A prioritized action list you can implement immediately
• Follow-up summary with key takeaways and action steps
• Optional 24-hour Voxer/email support to clarify one follow-up question
Outcome You Can Expect
Walk away with a clear next step, confidence in the direction you choose, and momentum to move forward with your marketing.
Marketing Strategy
& Roadmap
A full marketing strategy tailored to your business objectives and audience.
Who It’s For
Practices ready to move beyond tactics and create a cohesive plan that drives visibility and conversion.
What You’ll Get
• Deep brand and audience audit
• Competitive landscape and positioning insights
• Strategic framework for messaging, channels, and campaigns
• 12-month marketing plan with goals, metrics, and content themes
• One strategy workshop & delivery session
• Follow-up implementation support guide
Outcome You Can Expect
A clear, actionable strategy you and your team can implement confidently, with prioritized tactics that align to your revenue goals.
Fractional CMO Leadership
Ongoing strategic leadership that elevates your marketing performance and aligns your efforts with business goals.
Who It’s For
Best for business owners who want expert-level marketing leadership without hiring a full-time CMO.
What You’ll Get
• Monthly strategic planning and leadership
• Marketing roadmap aligned to business revenue goals
• Monthly check-ins plus campaign planning and performance reviews
• Oversight of key initiatives, including email marketing, content, paid media, and analytics
Outcome Clients Can Expect
Better alignment between strategy and results, clarity on what’s working, and a roadmap that keeps marketing moving forward efficiently.
How We Can Partner
Book a discovery call to ensure we're a good fit.
When it's a go, we'll send a detailed proposal.
We'll then schedule an onboarding call to kick off your uniquely tailored marketing strategy!
Brands We've Worked With
What Others are Saying
Megan Hopkins
Owner + Copy Strategist
“I had the opportunity to work with Leecy and was very impressed by her drive, skillset and organization. She is a true professional who encourages and energizes those around her. Leecy is a great asset and truly a pleasure to work with!”
Dorothy Johnson
Owner + Breakup Coach
"Leecy is a transformational leader who inspires positive thinking and problem solving as well as inventive and creative marketing sales strategies.”
Lindsay White
Owner + CMO
"Leecy excels at translating marketing goals into actionable plans and consistently exceeds expectations with her communication and follow-up skills. Her ability to manage client relationships and internal teams, combined with her deep marketing knowledge, makes her a trusted advisor and ensures successful project outcomes."
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Frequently Asked Questions
Do I really need a marketing strategy for my business?
Yes, a well-defined marketing strategy is crucial for the success of any business. It helps you identify your target audience, differentiate from competitors, and effectively allocate resources. At Marae Marketing, we work with you to develop a strategy that aligns with your business goals and drives growth.
How can Marae Marketing help grow my business?
We offer a comprehensive range of services, including one-on-one marketing consulting, marketing and content strategies, and fractional director of marketing support. We help you identify growth opportunities, optimize your marketing efforts, and implement strategies that increase brand awareness, customer engagement, and sales.
What is a fractional director of marketing, and how can it benefit my company?
A fractional director of marketing is an experienced marketing professional who works with your business on a part-time basis. This allows you to leverage high-level marketing expertise without the cost of a full-time hire. Marae Marketing provides fractional director support to help guide your marketing efforts, develop strategies, and ensure effective execution.
What kind of businesses can benefit from Marae Marketing’s services?
Our services are designed to benefit businesses of all sizes and industries. Whether you are a startup looking to establish a market presence, an established business aiming to increase growth, or a company needing to revamp your marketing strategy, Marae Marketing can provide the expertise and support you need to achieve your goals.
How much does one-on-one marketing consulting with Marae Marketing cost?
The cost of our one-on-one marketing consulting varies based on the scope and duration of the engagement. We offer tailored packages to fit different business needs and budgets. Please contact us for a customized quote based on your specific requirements.
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